Why is there no such organization as Chocoholics Anonymous? Because no one wants to quit! Simple but true: chocolate is one of the sweetest passions blinding human beings all over the world....In Italy, Chocolate Passion has just one name: Eurochocolate, the most famous Chocolate Festival throughout the country, that next October (from 18th till 26th) will celebrate its tenth anniversary!

Perugia, the beautiful Umbrian medieval town, is the fortunate site of the Festival, which was born in 1993 and over the past nine years has brought to the city millions of happy chocoholics, foreign tourists and curious visitors, many of them returning year after year to enjoy the event. That's because only Eurochocolate means a week of totally guilt-free chocolate indulgence, where festivities include entertainment, art expositions, short movie festivals, conventions, chocolate schools and over 130 chocolate booths each one presenting many assorted types of the finest chocolate.

In order to celebrate its 10th anniversary, Eurochocolate 2003 will present the greatest festival dedicated to the Chocolate Passion ever existing. The hundreds of thousands of chocoholics coming to Perugia will find neverending ways to enjoy their love for Theobroma Cacao in association with the numerous other passions of their everyday life: from biking to reading, from fashion to arts, from football to sailing, from gambling on the Stock Exchange to travelling by caravan. All this culminating in the strongest passion ever existing: love. As a matter of fact, Eurochocolate will hold the first Chocolate Marriage on earth. The date of this extraordinary happening is fixed for Sunday 19th October 2003, a day that no doubt will not be forgotten for a long time by both the Italian and Foreign media.

Eurochocolate's 10th anniversary will also be remembered for the resounding success of the Chococircus (18-26 October), the first Circus dedicated to Chocolate offering a unique dainty novelty: a traditional circus show enriched by the presence of the best chocolatemakers creating live cacao craft works and giving out free chocolate to the audience.

Nevertheless during Eurochocolate all the traditional appointments that made the fortune of the festival throughout the years will be held: from the Master of Chocolate (24-26 October), the only exclusive course to get a degree in Theobroma Cacao, to the Chocolate Sculptures (19 October), the sweet tasting art works that will make your mouth water....

In addition to all these interesting and pleasing activities, on Saturday 18th October "Chocolate, Male or Female?" will take place, an important congress that will be attended by authoritative linguistics, well known anthropologists and numerous experts searching to find an answer to this historical dilemma. Actually Eurochocolate does not mean just entertainment and mere fun, but is an opportunity to enrich one's knowledge about chocolate, learning a lot of useful information about its nutritional aspects, its history and its production. That is why we are proud to affirm that through the past ten years Eurochocolate has been a great contributor to the growth of chocolate culture in Italy.